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The Marketer’s Storybook: The Silver Influencer Boom, AI vs. Fried Chicken, and the Battle for TikTok

Blog

This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just

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The Marketer’s Storybook: Marketing’s Big Game, Beauty Moves, and a Dead Owl

Blog

It’s been freezing cold in London, but somehow, I still managed to play tennis outside (yes, I am obsessed!). It never ceases to amaze me that people in London play tennis year-round outside. Apparently, I’ve become one of them! I also had friends visiting from Boston over the weekend, which meant a lot of steps

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The Marketer’s Storybook: December 17, 2024

Blog

Once upon a time, I ran a newsletter called The Week In Marketing, which had a loyal readership but I felt lacked a bit of direction. So as the famous saying goes – every great story deserves a rewrite. After months of planning, I’m thrilled to introduce The Marketer’s Storybook!

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Recent Posts

  • The Marketer’s Storybook: Home, Power, and the New Currency of Believability
  • Why Companies Are Suddenly Desperately Seeking Storytellers and What It Means for Modern Brands
  • The Marketer’s Storybook: The Uncanny Era, Affordable Masterpieces, and Marketing’s Trust Tax
  • The Unexpected Career Lessons My Side Project Taught Me
  • The Marketer’s Storybook: AI Rivalries, Kid-Led Trust, and the End of Content Sameness

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