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The Marketer’s Storybook: Mascot Mayhem, Brand Value & Marketing Time Machines

Blog

This week, brands are tapping into the past and playing with the future. From Nike’s return to Amazon and Lancôme’s star-studded Juicy Tubes revival to CeraVe’s goat mascot and HBO’s latest identity crisis, we’re deep in the era of comebacks, characters, and comment-section creativity. Plus, new research from Kantar reveals that brand accounts for 33%

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The Marketer’s Storybook: Founders, Futurists & Full Meals – 10 Stories Shaping Marketing This Week

Blog

From Airbnb’s reinvention manifesto to the behind-the-scenes scoop on Duolingo’s viral faux death, this week’s Marketer’s Storybook unpacks the most audacious plays in tech, brand, and culture. Whether it’s CEOs writing 10,000-word memos that only they understand, creators becoming the new economy, or heartthrobs hawking hash browns, there’s something here for every marketer who wants

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The Marketer’s Storybook: From Mascots to Media Monopolies – 10 Stories Shaping Marketing This Week

Blog

A revived lumberjack. A sneaker storytelling debut from Malia Obama. And Meta’s not-so-subtle mission to erase ad agencies. This week’s Marketer’s Storybook is your cheat sheet for the boldest, weirdest, and most strategic brand plays in the game. This week’s lineup includes: Let’s dive in.

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How to Scale Your Brand Story: Top Lessons from TubeFest on Video Strategy and Content Creation

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TubeFest delivered a masterclass in modern content strategy – from short-form video to audience growth and brand storytelling. As video continues to dominate how we communicate and connect online, events like this are essential for marketers and content creators aiming to stay ahead. Whether you’re a solo creator or part of a lean brand team,

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The Marketer’s Storybook: Monopoly Moves, Grillz for Sauce, and Breakfast That Buzzes

Blog

Today is World Book Day and Copyright Day in the UK, and I have to admit – this one hits close to home. Ever since I was a kid, I’ve been obsessed with stories. I used to say, “One day I’ll be an author.” To have done it twice still feels surreal – and with

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  • The Marketer’s Storybook: Mascot Mayhem, Brand Value & Marketing Time Machines
  • Would Your Brand Pass the Coffee Test?
  • The Marketer’s Storybook: Founders, Futurists & Full Meals – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: From Mascots to Media Monopolies – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie

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