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The Marketer’s Storybook: Welcome To 2025!

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Happy New Year, Storytellers! 🎉 I’m writing this week’s newsletter on my flight back from Boston – ironically on British Airways who is stirring up a bit of loyalty program drama this week. Sadly the inflight WiFi isn’t cooperating so you will get this newsletter on January 1st instead. Happy 2025! I had an incredible

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The Marketer’s Storybook: December 24, 2024

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Happy Holidays, Storytellers! 🎄

Thank you for the incredible response to my first newsletter – I’m thrilled to share that over 500 people have subscribed since its launch! Let’s dive into the stories making waves in marketing this week – and the takeaways you can apply to your brand storytelling.

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