The Marketer’s Storybook just hit 1,000 subscribers—thank you! Whether you’ve been here since the beginning or just joined, I’m so grateful to share this space with a community that loves bold ideas, sharp insights, and great storytelling as much as I do. This week’s edition is a crash course in how brands are breaking the
On Sunday, May 10, Boris Johnson, the UK Prime Minister, announced the country’s next steps for COVID-19. As part of the presentation, the Prime Minister introduced a new color-coded COVID-19 alert system. Little did the PM know that the internet would liken it to Nando’s famous Peri-Ometer! Nando’s is a popular fast-casual restaurant, with locations
Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly