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The Marketer’s Storybook: Founders, Futurists & Full Meals – 10 Stories Shaping Marketing This Week

Blog

From Airbnb’s reinvention manifesto to the behind-the-scenes scoop on Duolingo’s viral faux death, this week’s Marketer’s Storybook unpacks the most audacious plays in tech, brand, and culture. Whether it’s CEOs writing 10,000-word memos that only they understand, creators becoming the new economy, or heartthrobs hawking hash browns, there’s something here for every marketer who wants

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The Marketer’s Storybook: A Week of Speaking, Super Bowl Storytelling, And Snacking On Cricket

Blog

I just returned from Riga, Latvia, where I had the honor of speak at TechChill about Storytelling in a Crisis. I am putting the finishing touches on a blog post about my talk, so make sure you’re following me on LinkedIn as it will be posted in the next week or so. I also had

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dunkin donuts paper cup

Brewing Success: Dunkin’ Donuts’ Social Media Magic Unveiled – LeWeb Paris Keynote

Blog / Speaking Engagements

Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this

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The Obamas vs. The Royals – Amazing Social Banter For A Good Cause

Blog

Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. It all started with The First Lady, Michelle Obama, who took

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7 Amazing April Fools’ Day Pranks From Companies

Blog

With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Here are seven companies that almost tricked us—in a good way—this April Fools’ Day. 1. Zappos Accidently Lets CEO Tony Hsieh

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  • The Marketer’s Storybook: Founders, Futurists & Full Meals – 10 Stories Shaping Marketing This Week
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