• Home
  • About Me
  • Blog
  • Books
    • The Power of Visual Storytelling
    • The Laws of Brand Storytelling
  • Speaking
  • Contact

Social Media: Innocent’s Daring Holiday Social Media Content

Blog

This post originally appeared on Convince&Convert.com. Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks, a wholesome smoothie, juice and veggie

Read More

Social Media: 2 Amazing Movember Case Studies

Blog

This post originally appeared on Convince&Convert.com. Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy, there were 1.5 million tweets about Movember, with more than 790,000 of them generated

Read More

Social Media: NARS Uses Snapchat to Release Preview of New Collection

Blog

This post originally appeared on Convince&Convert.com. Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Snapchat, an app where you can share a photo or video in increments of anywhere from one to ten seconds, allows users to send

Read More

Social Media: TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast

Blog

This post originally appeared on Convince&Convert.com. Are you ready for some football? Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Shown as a billboard ad during Monday Night Countdown, the visual was actually a Vine enacting the upcoming coin toss during Monday

Read More

Social Media: A Social Media Customer Service Win From @DeltaAssist

Blog

This post originally appeared on Convince&Convert.com. Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. I recently found myself in a situation where an international flight delay meant that I would miss my connection. While normally not a big deal, my “bright idea” of maximizing my

Read More
1 … 9 10 11

The Power of Visual Storytelling

Get My Latest Blog Posts!

Follow me on Twitter

My Tweets

Recent Posts

  • Would Your Brand Pass the Coffee Test?
  • The Marketer’s Storybook: Founders, Futurists & Full Meals – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: From Mascots to Media Monopolies – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie
  • How to Scale Your Brand Story: Top Lessons from TubeFest on Video Strategy and Content Creation

Categories

  • Blog
  • Speaking Engagements

Tags

AI April Fools brand journalism brand storytelling cause marketing celebrity Community Management content marketing contest crisis communications customer experience Facebook Fashion Holiday Influencer Infographic Instagram I wrote a book! LinkedIn Live Event London Luxury marketing Milestone out of home Pinterest Real-Time Marketing SEO Snapchat Social Media speaking engagements sports marketing storytelling tech innovation the marketer's storybook This Week In Marketing TikTok Travel Tumblr Twitter UGC video Vine Visual Storytelling YouTube