From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments With the tendency to overindulge during Thanksgiving, Century
If you’re going to weigh something, weigh what matters. This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life, as opposed to measuring our worth via weight
I have a confession to make. Every time I catch Jay Baer’s out of office messages, I am immediately filled with envy. From funny and unexpected references to wanderlust-worthy destinations, Jay’s out of office messages were hard to match—until now. Enter the Westin OOO Generator. Inspired by the belief that a “better vacation deserves a
In pursuit of Guinness World Record glory, Chicken Treat, an Australian restaurant chain, has handed its Twitter account over to a tweeting chicken named Betty. Betty’s mission? To live tweet from a keyboard in her coop until she spells out a five letter word, the word count needed to nab the record. Sound crazy? See
Want to generate more engagement with your company’s out-of-home ads? Make them so compelling that consumers want to steal them. If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs.