Ah, emojis. These small icons liven up our personal communications by expressing ideas or emotions, and they can do the same for your company’s social media content. From improving communications to raising money and even ordering pizza, here are three innovative examples of how companies are creatively leveraging emojis in their social media programs. IKEA’s
Have you ever launched a clever campaign, only to have it eventually fall flat? Consider taking a bite out of Snickers’ playbook. The company’s, “You’re not you when you’re hungry,” campaign, which launched during Super Bowl XLIV in 2010, continues to reinvent itself with an ongoing series of snackable content and storytelling. Here’s how. A
I recently had the pleasure of traveling to Hamburg, Germany to speak at M2C. With friends of mine raving about this event year over year, I was excited to check it out, meet new people and share my thoughts on creating remarkable customer experiences with content. Why content? If you think about it, content is
Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly
Ah, April Fools’ day. The day where brands flex their creative muscles, all in the name of a good “gotcha.” While this year’s roundups presented quite a few entertaining jokes, some were so unique, they just might have a shot turning from prank to possible. Google Maps Hides Pac-Man in Locations Around the World Who