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The Marketer’s Storybook: Marketing’s Big Game, Beauty Moves, and a Dead Owl

Blog

It’s been freezing cold in London, but somehow, I still managed to play tennis outside (yes, I am obsessed!). It never ceases to amaze me that people in London play tennis year-round outside. Apparently, I’ve become one of them! I also had friends visiting from Boston over the weekend, which meant a lot of steps

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person showing white mug in focus photography

Starting 2025 Strong: Rain, Resilience, and Riga

Blog

I kicked off 2025 in London with a rainy New Year’s Day walk in Regent’s Park. It’s my tradition to start the year with a long walk and a coffee, so I piled on my waterproof gear (yes, I looked ridiculous) and went anyway. It felt amazing—a reminder to push through the gloomy weather (literal

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dunkin donuts paper cup

Brewing Success: Dunkin’ Donuts’ Social Media Magic Unveiled – LeWeb Paris Keynote

Blog / Speaking Engagements

Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this

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Why Sonic Designed A New Shake For Instagram

Blog

Chances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. It’s so beautiful and drool-worthy that you cannot resist the urge to snap a photo and share it across your social media sites. This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Designed for

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How IHOP Turned Pancake Art Into an Unforgettable Customer Experience

Blog

Ever wondered what your portrait would look like on a pancake? If so, this campaign is for you. In celebration of the return of “All You Can Eat Pancakes,” IHOP commissioned pancake artist Nathan Shields to turn fan photos into real-time pancake portraits. Hosted on Twitter from 8 a.m. to 6 p.m. ET on January

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