I recently had the pleasure of traveling to Hamburg, Germany to speak at M2C. With friends of mine raving about this event year over year, I was excited to check it out, meet new people and share my thoughts on creating remarkable customer experiences with content. Why content? If you think about it, content is
Don’t just create campaigns—launch movements. This sentiment rings true in the latest initiative from TOMS. In celebration of the company’s birthday, TOMS is launching #withoutshoes, an Instagram initiative to give away one million shoes to children in need. While the initiative is impressive, another unique aspect of this campaign is that the company isn’t asking
A big thank you to LinkedIn Finance Connect in New York City for having me as a speaker! While my talks often feature a range of companies and industries, I was excited for the opportunity to delve deeper into best practices in content marketing for financial companies. Financial companies, like their counterparts in other industries,
If you’ve ever been to SXSW, you know that a well-charged phone is a necessity. Even with numerous charging stations, most attendees have a moment where they find themselves low on juice. Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need. Dubbed
Have you ever met a bro? He’s the overly muscled dude, frequently found at the gym bench pressing and fist pumping at the club à la Jersey Shore. He’s also the star of Organic Valley’s new campaign, Save The Bros. Yes, you read that correctly: Organic Valley and The Bros. The mission? To save these