What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. Open-ended, simple and to the point, Indiana University Athletics would soon find out that sometimes a simple question can generate answers compelling enough to script
Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album. You have more than your fair share of opportunities to generate buzz and publicity for your new album. Life is good, right? For most celebrities, yes. But, not Taylor Swift. If you’re Taylor Swift you’ve got to go beyond
With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. To enter, fans are challenged with creating an original Instagram video inspired by a
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones
With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! To cast the final member