This post originally appeared on Convince&Convert.com. When it comes to life’s fun events, cleaning up doesn’t have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in
This post originally appeared on Convince&Convert.com. Launched on February 9, the #CokeGames are being hosted on Facebook and Instagram across four unique 24-hour entry periods, during which a gold ($100 gift card), silver ($80 gift card) and bronze ($60 gift card) are up for grabs. With the first challenge, Speed Sipping, Coca-Cola calls out, “Speed
This post originally appeared on Convince&Convert.com. Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both
This post originally appeared on Convince&Convert.com. Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year, the term is now ubiquitous among social media users.1 But,
This post originally appeared on Convince&Convert.com. The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? There’s no shortage of content, opinions and tips on this subject. Google, “how to