If you’ve been reading my posts lately, you’ll notice that I am covering JetBlue quite a bit. From a better wingman, to ads so good you want to steal them, JetBlue has been on a roll – and there seems to be no end in sight. While I typically like to mix my columns up
I have a confession to make. Every time I catch Jay Baer’s out of office messages, I am immediately filled with envy. From funny and unexpected references to wanderlust-worthy destinations, Jay’s out of office messages were hard to match—until now. Enter the Westin OOO Generator. Inspired by the belief that a “better vacation deserves a
In pursuit of Guinness World Record glory, Chicken Treat, an Australian restaurant chain, has handed its Twitter account over to a tweeting chicken named Betty. Betty’s mission? To live tweet from a keyboard in her coop until she spells out a five letter word, the word count needed to nab the record. Sound crazy? See
Want to generate more engagement with your company’s out-of-home ads? Make them so compelling that consumers want to steal them. If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs.
If Cinnamon Toast Crunch has anything to do with it, the days of eating a delicious breakfast and your friends not knowing about it are over. Knowing that its fans shouldn’t have to choose between eating or posting on social media, the company has risen to the occasion with an exciting new creation – the