Like most women in commercials, I like to start each morning by doing yoga in designer sportswear, journaling in a fancy notebook, followed by eating a wholesome, farm fresh breakfast. Naturally, I have loads and loads of free time, can carefully select the perfect outfit, and artfully style my hair and makeup. Because, you know,
With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Here are seven companies that almost tricked us—in a good way—this April Fools’ Day. 1. Zappos Accidently Lets CEO Tony Hsieh
With a number of companies testing the immersive storytelling potential of 360-degree videos on Facebook, Liberty Mutual stands out for its unlikely, yet clever use of the medium. The video takes viewers through a relatable and often-feared scenario of a car breaking down in the middle of nowhere. Presented in a quiz format, as the
What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website, the company offers some compelling reasons for its position. Zappos celebrated Leap Day by giving all 1,600 employees the
As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 million views in less than 48 hours.