This week, brands are getting cheeky, chaotic, and surprisingly clever. From Duolingo’s banana-peel facials to Estée Lauder duping sleep itself, marketers embraced the weird, the wild, and the wonderfully strategic. April Fools’ Day saw brands go all-in with pranks so good, some became real products (Duolingo cruise, anyone?). Meanwhile, Eventbrite is making search ads on
This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just
This week, brands are making bold, bizarre, and brilliant moves. Blue Diamond’s spokesnut is hitting the road (and posting thought leadership on LinkedIn), while KFC Netherlands leans into post-spicy-food regret for a hilarious campaign. Meanwhile, Lidl becomes the first supermarket to sell on TikTok Shop, Little Sleepies’ heartfelt ad reminds us why childhood is magical,
This week, marketing is making headlines in some fabulously unexpected ways. We’re talking about high-fashion hot cross buns (yes, really), TikTok’s growing influence in B2B marketing, and Birkenstock’s courtroom battle to be recognized as art. Meanwhile, BIC is reimagining Shakespeare with AI, Burberry is trying to reclaim its luxury throne with a star-studded campaign, and
It’s been freezing cold in London, but somehow, I still managed to play tennis outside (yes, I am obsessed!). It never ceases to amaze me that people in London play tennis year-round outside. Apparently, I’ve become one of them! I also had friends visiting from Boston over the weekend, which meant a lot of steps