Imagine this: You’re waiting for your subway train. Just as the train arrives, a seemingly static billboard of a young woman with long hair comes to life and starts to blow around. It’s as if the wind generated from the train arrival is propelling the action. Interesting, right? It gets better. To fully experience the
At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing, yet many are still trying to set themselves up for success. As marketers look to launch
Although Labor Day is not the official end of summer, it does cause us to reflect on some of the season’s best memories. And, for the Convince & Convert blog, that can only mean one thing – a summer social media #TBT. Inspired by some of the great video campaigns launched this summer, here are
Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with
It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East