This post originally appeared on Convince&Convert.com. Are you ready for some football? Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Shown as a billboard ad during Monday Night Countdown, the visual was actually a Vine enacting the upcoming coin toss during Monday
This post originally appeared on Convince&Convert.com. What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with
This post originally appeared on Convince&Convert.com. Can’t decide what to do with your summer day? Simply view Target’s #SummerUp decision maker on the company’s Vine account for a fun idea. Equal parts clever and addictive, the Vine is incredibly fast-paced and jam-packed with fun summer activity ideas. When the viewer taps their finger on their
This post originally appeared on Convince&Convert.com. Miss the Burberry Prorsum Menswear S/S14 runway show on June 18th in London? Don’t fret, because thanks to the social media team at Burberry, you can watch the entire show in just six seconds on Vine. Within the Vine app, more than 2,000 have liked the video. Also cross-promoted
This post originally appeared on the Convince&Convert blog. File this one under, “oh no they didn’t!” In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. And yes – there’s proof. Just check the @bonappetitmag Instagram account.