Clean freaks, rejoice! In an era where more content is being shared than ever before, Spontex’s Twitter feed stands out in an unusual way. It’s squeaky clean—literally. Developed by Spontex, a French company specializing in household cleaning products, and its cleverly named ad agency Kids Love Jetlag, the spotless Twitter feed offers more than meets
Ah, emojis. These small icons liven up our personal communications by expressing ideas or emotions, and they can do the same for your company’s social media content. From improving communications to raising money and even ordering pizza, here are three innovative examples of how companies are creatively leveraging emojis in their social media programs. IKEA’s
Have you ever launched a clever campaign, only to have it eventually fall flat? Consider taking a bite out of Snickers’ playbook. The company’s, “You’re not you when you’re hungry,” campaign, which launched during Super Bowl XLIV in 2010, continues to reinvent itself with an ongoing series of snackable content and storytelling. Here’s how. A
I recently had the pleasure of traveling to Hamburg, Germany to speak at M2C. With friends of mine raving about this event year over year, I was excited to check it out, meet new people and share my thoughts on creating remarkable customer experiences with content. Why content? If you think about it, content is
Don’t just create campaigns—launch movements. This sentiment rings true in the latest initiative from TOMS. In celebration of the company’s birthday, TOMS is launching #withoutshoes, an Instagram initiative to give away one million shoes to children in need. While the initiative is impressive, another unique aspect of this campaign is that the company isn’t asking