In pursuit of Guinness World Record glory, Chicken Treat, an Australian restaurant chain, has handed its Twitter account over to a tweeting chicken named Betty. Betty’s mission? To live tweet from a keyboard in her coop until she spells out a five letter word, the word count needed to nab the record. Sound crazy? See
Want to generate more engagement with your company’s out-of-home ads? Make them so compelling that consumers want to steal them. If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs.
If Cinnamon Toast Crunch has anything to do with it, the days of eating a delicious breakfast and your friends not knowing about it are over. Knowing that its fans shouldn’t have to choose between eating or posting on social media, the company has risen to the occasion with an exciting new creation – the
Ask any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker? Targeting discerning bacon enthusiasts that will not settle, both in love and bacon, Oscar Mayer has introduced Sizzl, the first-ever dating app exclusively for bacon
In an effort to deepen its relationships with younger consumers, Nescafé has made what could be considered a bold move. The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made