In an effort to deepen its relationships with younger consumers, Nescafé has made what could be considered a bold move. The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made
In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to debut novels and gaming experiences, learn how these five companies are differentiating themselves through clever content and storytelling initiatives. Connect with KFC’s Founder on LinkedIn KFC’s founder Colonel Harland
If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day. Held on August 26th, National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular
With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. As
Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location