Don’t just create campaigns—launch movements. This sentiment rings true in the latest initiative from TOMS. In celebration of the company’s birthday, TOMS is launching #withoutshoes, an Instagram initiative to give away one million shoes to children in need. While the initiative is impressive, another unique aspect of this campaign is that the company isn’t asking
A big thank you to LinkedIn Finance Connect in New York City for having me as a speaker! While my talks often feature a range of companies and industries, I was excited for the opportunity to delve deeper into best practices in content marketing for financial companies. Financial companies, like their counterparts in other industries,
I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the
Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their
Ever wondered what it would be like to climb Mt. Everest? Now you can, thanks to a stunning new interactive infographic from The Washington Post. The interactive infographic, appropriately named “Scaling Everest,” aims to showcase what hundreds of climbers will experience along their journey as a compilation of images, facts, and sounds from the voices