Ah, April Fools’ day. The day where brands flex their creative muscles, all in the name of a good “gotcha.” While this year’s roundups presented quite a few entertaining jokes, some were so unique, they just might have a shot turning from prank to possible. Google Maps Hides Pac-Man in Locations Around the World Who
March 20th, 2015 marked Europe’s largest solar eclipse since 1999, with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home and digital. Suffice to say, the thoughtful approach shone
SXSW is jam-packed with fantastic talks, inspiring new ideas and people to connect with. I was fortunate to be invited to speak at W2O Group’s 2015 SXSW Pre-Commerce Summit and share my ideas on a topic I am passionate about – Standing Out In The Era of Infobesity. With more competition for consumer attention than
Have you ever met a bro? He’s the overly muscled dude, frequently found at the gym bench pressing and fist pumping at the club à la Jersey Shore. He’s also the star of Organic Valley’s new campaign, Save The Bros. Yes, you read that correctly: Organic Valley and The Bros. The mission? To save these
What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people