While a reported 34.6 million people tuned into The Oscars, another highly anticipated ‘real-time marketing’ red carpet event of sorts was happening simultaneously on social media. From powerful messages, to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. #EverythingIsAwesome at the
While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test
According to Nike, “Data means nothing if you don’t do something with it.” Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike
How do you prefer to receive information about trending topics and breaking news? If the BBC has anything to do with it, you’ll tune in on Instagram, Twitter, and Tumblr. Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the
The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving. It brings