This week, The Marketer’s Storybook covers cultural moments and creativity that you cannot afford to miss including how companies reacted to America’s “royal” engagement, the perils of heritage rebrands, plus campaigns showcasing humor, slow living, and even audio storytelling.
Taylor Swift and Travis Kelce’s engagement didn’t just break the internet — it set a new record for real-time marketing brilliance. From LEGO to Starbucks, brands raced to join the conversation with wit, speed, and authenticity. Here are 13 of the most creative brand reactions — and the lessons marketers can take away for their own campaigns.
AI scam farms are using deepfakes to run billion-dollar fraud rings. Pine-Sol is turning floor cleaner into TikTok chaos. Heinz wants you to drink ketchup. And CMOs? They’re dropping like flies. This week’s stories show how fast marketing, culture, and reputation can flip — from crisis to comedy, from absurd to iconic. This Week’s Lineup
When brands face a crisis, whether it’s a viral PR disaster, a global outage, product failure, or a natural disaster, storytelling can be your greatest ally or your worst enemy. I’ve spent my career navigating both ends of that spectrum, leading marketing, public relations, and crisis communications for global brands like Nokia, Dunkin’ Donuts, Sprinklr,
From sachets of self-worth to AI-generated scent pairings, the Health, Beauty & eCommerce Summit in London delivered a masterclass in modern brand building. But beyond the beauty buzzwords and platform debates, one big truth rang out: The brands winning today aren’t channel-obsessed. They’re customer-obsessed. Whether you’re a legacy player or a challenger brand, the takeaway