With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company, a team of
There’s a “pinch me” moment every time I’m asked to do a book signing. Writing a book was an incredible accomplishment in itself and I still cannot believe that I get the opportunity to sign books while meeting my readers. Here are a few photos from my recent book signing with McGraw-Hill Education at the
Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. The account was created in June of 2013 and features a
With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. The game challenges fans to correctly identify some of the more than 300 flight destinations from Amsterdam and is highly addictive. Once the user begins the game, they’re prompted
Have you ever thought to yourself, “I wish someone would invent __________?” Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. From the campaign’s star power, to the unique use of