Although Labor Day is not the official end of summer, it does cause us to reflect on some of the season’s best memories. And, for the Convince & Convert blog, that can only mean one thing – a summer social media #TBT. Inspired by some of the great video campaigns launched this summer, here are
It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. Then again, if asked, owner David Johns might argue that there aren’t many used cars as special as his beloved 1999 Holden Barina. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a
With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company, a team of
There’s a “pinch me” moment every time I’m asked to do a book signing. Writing a book was an incredible accomplishment in itself and I still cannot believe that I get the opportunity to sign books while meeting my readers. Here are a few photos from my recent book signing with McGraw-Hill Education at the
Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. The account was created in June of 2013 and features a