At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing, yet many are still trying to set themselves up for success. As marketers look to launch
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones
Although Labor Day is not the official end of summer, it does cause us to reflect on some of the season’s best memories. And, for the Convince & Convert blog, that can only mean one thing – a summer social media #TBT. Inspired by some of the great video campaigns launched this summer, here are
It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. Then again, if asked, owner David Johns might argue that there aren’t many used cars as special as his beloved 1999 Holden Barina. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a
With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company, a team of