We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend. Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities
This post originally appeared on Convince&Convert.com. According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis. Leading into the tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the
This post originally appeared on Convince&Convert.com. Oh, April Fools’ Day! Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” From spray-on yoga pants from Lululemon and Pledge, to renting out your desk on Airbnb and even DIY toupee accessories from Modcloth, this year’s good natured fun was
While you may know me from my ongoing social media columns or conference talks, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling. The concept of the book emerged when one of Ekaterina’s posts on the rise of visual social media went viral. But the idea