When brands face a crisis, whether it’s a viral PR disaster, a global outage, product failure, or a natural disaster, storytelling can be your greatest ally or your worst enemy. I’ve spent my career navigating both ends of that spectrum, leading marketing, public relations, and crisis communications for global brands like Nokia, Dunkin’ Donuts, Sprinklr,
From sachets of self-worth to AI-generated scent pairings, the Health, Beauty & eCommerce Summit in London delivered a masterclass in modern brand building. But beyond the beauty buzzwords and platform debates, one big truth rang out: The brands winning today aren’t channel-obsessed. They’re customer-obsessed. Whether you’re a legacy player or a challenger brand, the takeaway
From brain-rot memes to Coldplay kiss cam scandals, this week’s edition is bursting with creative storytelling, bold brand risks, and cultural heat. We’ve got IKEA turning sleep-talk into ads, TIME’s 100 most powerful creators, Sydney Sweeney sparking Wall Street debate, and Škoda reclaiming phallic Tour de France graffiti. You’ll laugh, you’ll debate – and hopefully
The Marketer’s Storybook just hit 1,000 subscribers—thank you! Whether you’ve been here since the beginning or just joined, I’m so grateful to share this space with a community that loves bold ideas, sharp insights, and great storytelling as much as I do. This week’s edition is a crash course in how brands are breaking the
What do molten lava mukbangs, collectible gremlin dolls, and butter-fueled influencer trips have in common? This week’s edition is packed with brands who stand out by thinking differently and some major red flags for marketers to watch. On the positive side, we’re unpacking the rise of AI-generated ASMR, Kerrygold’s creamy creator coup, and Labubu’s $150K