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The Marketer’s Storybook: A Week Of Wacky Jobs, Beer Face Rollers and Bringing Back The Harlem Shake

Blog

Thank you to everyone who reached out to help with my YouTube issue! While it’s not completely resolved, I’m working with an excellent rep, and things are moving in the right direction. This past week, I’ve been putting the final touches on my TechChill keynote speech, Storytelling in a Crisis. If your company or conference

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The Marketer’s Storybook: A Week of Creativity, Crisis Management, and Cutting-Edge Innovation

Blog

This week’s newsletter starts with a request for help. And let’s be clear – I really dislike asking for help – so you know this is a last resort. I’m facing an issue with the YouTube Partner Program and Adsense. My YouTube channel is linked to an old Adsense account I deleted years ago, preventing

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Starting 2025 Strong: Rain, Resilience, and Riga

Blog

I kicked off 2025 in London with a rainy New Year’s Day walk in Regent’s Park. It’s my tradition to start the year with a long walk and a coffee, so I piled on my waterproof gear (yes, I looked ridiculous) and went anyway. It felt amazing—a reminder to push through the gloomy weather (literal

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The Marketer’s Storybook: Welcome To 2025!

Blog

Happy New Year, Storytellers! 🎉 I’m writing this week’s newsletter on my flight back from Boston – ironically on British Airways who is stirring up a bit of loyalty program drama this week. Sadly the inflight WiFi isn’t cooperating so you will get this newsletter on January 1st instead. Happy 2025! I had an incredible

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Behind the Seams: What Marketers Can Learn from Dior in Scotland

Blog

When it comes to weaving culture and craft into storytelling, Dior’s latest show in Scotland offers a beautiful example. In their latest documentary, Dior in Scotland, the luxury fashion house offers an intimate look at the creative journey behind Maria Grazia Chiuri’s 2025 Cruise Collection. Set against the rugged beauty of Scotland’s landscapes and inspired

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