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What Learning To Film And Edit Travel Videos Taught Me About Video Storytelling

Blog

Travel has always been a big passion of mine, personally and professionally. During a time when we cannot travel, I’m finally going through the many SD cards that I filled while traveling to teach myself how to edit and create travel videos for YouTube. While I’m definitely not the best video editor, the process has

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The Moment When I First Got Our Book, The Laws of Brand Storytelling!

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Writing books is such a labor of love. We poured SO much love, time, energy and awesome insights into our book, The Laws of Brand Storytelling. In this video, I captured the moment as the very first copies of our book arrived in London. I also share a few facts about the book that we

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The Obamas vs. The Royals – Amazing Social Banter For A Good Cause

Blog

Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. It all started with The First Lady, Michelle Obama, who took

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Seizing the Cray: Organic Valley’s Authentic Approach to Marketing and Consumer Insights

Blog

Like most women in commercials, I like to start each morning by doing yoga in designer sportswear, journaling in a fancy notebook, followed by eating a wholesome, farm fresh breakfast. Naturally, I have loads and loads of free time, can carefully select the perfect outfit, and artfully style my hair and makeup. Because, you know,

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7 Amazing April Fools’ Day Pranks From Companies

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With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Here are seven companies that almost tricked us—in a good way—this April Fools’ Day. 1. Zappos Accidently Lets CEO Tony Hsieh

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