The Laws of Brand Storytelling
The Laws of Brand Storytelling is the definitive rulebook for how to use storytelling to win over customers’ hearts, minds, and long-term loyalty.
Why Brand Storytelling?
We have been sharing stories from the beginning of human civilization – and for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.
Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law – literally – for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
Praise For The Laws Of Brand Storytelling
“Filled with valuable insights, tools, and frameworks, The Laws of Brand Storytelling is sassy, strategic, and chock-full of great brand stories!”
– Charlene Li, New York Times bestselling author of Open Leadership and co-author of Groundswell
“Not only a fascinating read but a practical how-to guide, The Laws of Brand Storytelling is for experienced marketers and novices alike and demonstrates how to put the heart back into your marketing. From the first chapter, Walter and Gioglio leave no doubt that, which the age-old art of storytelling may have changed to include GIFs, cinemagraphs, and infographics, the need for brands to separate themselves from their competitors through artful storytelling is greater than ever.”
– Karen Raskopf, Chief Communications Officer, Dunkin’ Brands, Inc.
A comprehensive guide filled with inspirational examples of how any business can win customers’ hearts with storytelling. Recommended!”
– Jay Baer, Founder Convince & Convert, and New York Times bestselling author of Hug Your Haters.
“Reaching consumers has never been more difficult than it is today, but brands that are successful in crafting their story are the ones that truly differentiate themselves and win not just the hearts and minds of consumers, but their loyalty as well. Ekaterina and Jessica are great storytellers and this book provides the blueprint for brands of all sizes to engage their consumers in a more meaningful way.”
– Scott Hudler, Chief Marketing Officer, DICK’S Sporting Goods
“A solid guide filled with real-world examples of bring brands making big moves. Exceptionally useful.”
– John Gargiulo, Global Product Marketing Lead, Airbnb
“In the era where your brand is shaped by customer experiences, Ekaterina and Jessica teach you how to define and deliver those experiences through the incredible, human power of stories.”
– Brian Solis, bestselling author of X: The Experience When Business Meets Design and Lifescale
Las Leyes De La Marca El Storytelling
The Laws of Brand Storytelling is now available in Spanish!
De los autores más vendidos de The Power of Visual Storytelling, llega la muy anticipada secuela, Las leyes de la marca: El storytelling, el reglamento de lectura rápida de cómo usar el poder de contar historias para ganarte los corazones, mentes, y lealtad eterna de tus clientes.
Desde el inicio de las civilizaciones hemos compartido historias por una buena razón. Las historias cautivan nuestra atención y construyen comunidades al condensar ideas, emociones y experiencias de vida de una manera memorable. Esta prueba ser una potente y creciente estrategia en la era del consumidor digital. Con consumidores más empoderados que antes, tu marca ya no es lo que dices que es, es lo que el consumidor dice de ella. Como resultado, capturar los corazones y mentes de los clientes requiere que las empresas prioricen las conexiones emocionales con sus clientes, que estén presentes, tengan conversaciones auténticas, y compartan historias relevantes e inspiradoras que muevan y motiven a las personas a tomar acciones.
¿Cómo?
Al seguir estas reglas:
-Las reglas protagónicas: aprende quién eres.
– Las leyes estratégicas: entiende tus metas.
-Las leyes de descubrimiento: encuentra tu historia.
-Las leyes creadoras de historias: crea tu historia.
-Las leyes de cauce: comparte tu historia.
-Las leyes de compromiso: Involúcrate en tu comunidad.
Este libro contiene recomendaciones inspiradoras, estrategias, e historias de dos de los líderes de la innovación en marketing. Las leyes de la marca: El storytelling muestra a líderes empresariales y profesionales del marketing el poder positivo que tiene el contar historias, y a diferenciar tu negocio, atraer nuevos clientes, e inspirar nuevos niveles de defensa de tu marca. Los autores explican la ley a los lectores por medio de procesos atractivos —paso a paso— para definir quién eres como marca, establecer estrategias claras, proveer las mejores historias para tu negocio, y crear y entregar narrativas convincentes para máximo efecto. Gana los corazones y mentes de tus clientes, y gana su confianza y lealtad.
