• Home
  • About Me
  • Blog
  • Books
    • The Power of Visual Storytelling
    • The Laws of Brand Storytelling
  • Speaking
  • Contact

Social Media: Airbnb Releases First Short Film Crowdsourced From Vines

Blog
Posted by jessicagioglio - 0 comments

This post originally appeared on Convince&Convert.com.

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines.

The concept was simple, yet clever – invite Airbnb fans from all over the world to participate by releasing a storyboard filled with shots created via Vine. With a script written by award-winning screenwriter Ben York Jones, each Vine shot was meant to play into the overall theme of, “the transformative journey of a simple piece of paper.”

The Vine scenes were solicited over a six-day period, during which Airbnb leveraged Twitter as its “director” by tweeting visual twitpic instructions to communicate how different clips should be created. Following each shot list tweet, fans had 48 hours to submit their Vine, plus #AirbnbHV and #S[shot number] for a chance to be included and earn a $100 Airbnb credit. Over the course of the campaign, 44 unique Vine shot numbers were pitched to the Airbnb community. In the end, Airbnb and agency partner Mullen generated over 750 submissions, more than 100 of which were included in the short film.

Airbnb1

The final film is four minutes and thirty seconds and was first released on the Sundance Channel and later online. At present, the video has generated more than 60,000 views via Airbnb’s original YouTube post. The end result is highly artistic and in no way promotional. Ultimately, it’s a wonderful testament to the power of Airbnb’s community and mission of celebrating, “travel, adventure, and finding your place in the world.”

Check out the video and leave a comment below to let us know what you think!

Tags: Social Media, UGC, video, Vine, YouTube

Share with

Social Media: TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast Social Media: NARS Uses Snapchat to Release Preview of New Collection

The Power of Visual Storytelling

Get My Latest Blog Posts!

Follow me on Twitter

My Tweets

Recent Posts

  • The Marketer’s Storybook: From Mascots to Media Monopolies – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie
  • How to Scale Your Brand Story: Top Lessons from TubeFest on Video Strategy and Content Creation
  • The Marketer’s Storybook: Monopoly Moves, Grillz for Sauce, and Breakfast That Buzzes
  • The Marketer’s Storybook: AI Action Figures, Pizza Caviar & A Faux Midlife Crisis

Categories

  • Blog
  • Speaking Engagements

Tags

Advertising AI April Fools brand journalism brand storytelling cause marketing celebrity Community Management Content Strategy contest crisis communications customer experience Facebook Fashion GIF Holiday Influencer Infographic Instagram I wrote a book! LinkedIn Live Event London Luxury marketing Pinterest Real-Time Marketing SEO Snapchat Social Media speaking engagements sports marketing storytelling tech innovation the marketer's storybook This Week In Marketing TikTok Travel Tumblr Twitter UGC video Vine Visual Storytelling YouTube