In celebration of International Women’s Day on Friday, March 8, I believe one of the most powerful things we can do as women is to share our stories. Stories allow us to connect and learn from one another in an unparalleled way that is more memorable than sharing facts and data points. Through storytelling, we
Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this
Every brand has a story. Yours might be related to your company’s mission, values or personality. Whether it’s motivating customers to achieve something amazing, helping people to solve problems, inspiring customers to join you in tackling important issues, every company’s story is different and deeply personalized to that organization. No matter what your brand’s story
In the world of marketing, brand storytelling has emerged as a powerful tool for businesses to connect with their audiences on a deeper level. One case study that exemplifies the essence of brand storytelling is the heartwarming journey of Paul’s Boots, as discovered by REI. The Story We all have dreams. Paul’s dream was to
With the social media world buzzing about the launch of Threads on July 5, 2023, brands are among the reported 100 million new accounts (and counting!) rushing to create a presence on the hot new platform. As a longtime social media leader, I am no stranger to launching global brands on new platforms. When I