Looking for social media content inspiration? Take a cue from American Apparel and ‘shape’ something unexpected.

To highlight the company’s nail polish line, American Apparel cleverly shaped their polishes into a heart with a Cupid’s bow. From the colorful nail polishes, to the accessibility and styling of a user-generated image, the end result is both playful and eye-catching.

Want to incorporate this into your visual content strategy? Take a playful look at your product or service and experiment with different ways to style it. It could be a shape, a word or a different design, but the end result needs to shine a spotlight on the product in a positive way. Otherwise, what’s the point? 🙂

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