Happy International Women’s Day. Each year, I love seeing LinkedIn filled with stories celebrating the women who inspire us: our mentors, our colleagues, our friends, our families. These moments of visibility matter. They remind us how far we have come and how much work still remains. This year, I have been thinking less about seats
The future does not belong to brands that choose between infrastructure and imagination. It belongs to those that build both. This week’s stories make that tension visible. Instagram experiments with creative imperfection while conversational AI reshapes discovery. Coach turns literature into luxury symbolism. adidas builds a surreal cultural universe around an icon. Spotify and Liquid
This week, brands confronted a new reality. Emotion spreads faster than strategy. Discovery is migrating to AI platforms. Cultural narratives are written in real time by audiences, not companies. Frida turned Mardi Gras spectacle into postpartum advocacy while measuring backlash against its brand personality. A baby monkey and his IKEA plushie revealed how quickly culture
AI is not just changing search. It is changing how brands are discovered, evaluated, and recommended. We are moving from a world of search results to a world of synthesized answers. Instead of competing for attention among ten blue links, brands are now competing to be included in a single AI-generated response. For marketing leaders,
With every Valentine’s Day, brands face the same question: do we default to red roses and predictable promotions, or do we use the moment to do something culturally relevant and commercially smart? The campaigns below stood out this year because they did more than decorate products in pink. They tapped into real behavior shifts, reframed