In the world of marketing, brand storytelling has emerged as a powerful tool for businesses to connect with their audiences on a deeper level. One case study that exemplifies the essence of brand storytelling is the heartwarming journey of Paul’s Boots, as discovered by REI. The Story We all have dreams. Paul’s dream was to
With the social media world buzzing about the launch of Threads on July 5, 2023, brands are among the reported 100 million new accounts (and counting!) rushing to create a presence on the hot new platform. As a longtime social media leader, I am no stranger to launching global brands on new platforms. When I
Happy International Women’s Day! I love seeing so many posts on LinkedIn today celebrating the stories and accomplishments of the remarkable women in our lives, from our families, our friends, mentors, colleagues, peers, and women we may not know but admire. We should do this everyday :). I am also enjoying posts from people using
How much should you experiment with your content? In this Productivity Mastery podcast episode with Stoyan Yankov, I share why companies should allocate a percentage of their content calendar to experimental content and embrace a “test, learn, optimize, repeat” process. Sounds simple, yet so many companies “set it and forget it” with their content or
A sign of normalcy in a post COVID-19 world is that new billboard ads are returning to the London Underground, aka the Tube. During the pandemic, all billboard advertising was halted, resulting in the city of London taking over many of the Tube billboards to spread messages of hope and safety awareness. So, now that