Celebrating International Women’s Day 2025 In celebration of International Women’s Day on March 8, 2025, this year’s theme, “Accelerate Action,” underscores the urgency of our collective efforts to achieve gender parity. At the current rate of progress, full gender equality is projected to take until the year 2158, which is approximately five generations from now
This week, brands are making bold, bizarre, and brilliant moves. Blue Diamond’s spokesnut is hitting the road (and posting thought leadership on LinkedIn), while KFC Netherlands leans into post-spicy-food regret for a hilarious campaign. Meanwhile, Lidl becomes the first supermarket to sell on TikTok Shop, Little Sleepies’ heartfelt ad reminds us why childhood is magical,
This week, marketing is making headlines in some fabulously unexpected ways. We’re talking about high-fashion hot cross buns (yes, really), TikTok’s growing influence in B2B marketing, and Birkenstock’s courtroom battle to be recognized as art. Meanwhile, BIC is reimagining Shakespeare with AI, Burberry is trying to reclaim its luxury throne with a star-studded campaign, and
It’s been freezing cold in London, but somehow, I still managed to play tennis outside (yes, I am obsessed!). It never ceases to amaze me that people in London play tennis year-round outside. Apparently, I’ve become one of them! I also had friends visiting from Boston over the weekend, which meant a lot of steps
As the confetti settles on Super Bowl LIX, one thing is clear – the brands behind this year’s Super Bowl ads pulled out all the stops to capture our attention. From heartfelt moments to nostalgia-packed remakes, and laugh-out-loud surprises, this year’s Super Bowl commercials reminded us why storytelling is the secret ingredient in marketing. Here’s