The Marketer’s Storybook just hit 1,000 subscribers—thank you! Whether you’ve been here since the beginning or just joined, I’m so grateful to share this space with a community that loves bold ideas, sharp insights, and great storytelling as much as I do. This week’s edition is a crash course in how brands are breaking the
What do molten lava mukbangs, collectible gremlin dolls, and butter-fueled influencer trips have in common? This week’s edition is packed with brands who stand out by thinking differently and some major red flags for marketers to watch. On the positive side, we’re unpacking the rise of AI-generated ASMR, Kerrygold’s creamy creator coup, and Labubu’s $150K
From $10,000 Cheetos to Diet Coke “fridge cigarettes” and a Gen Z BlackBerry revival, this week’s stories prove that culture moves fastest where cravings meet creativity. Meanwhile, Dove goes all-in on creator-led campaigns, Midjourney lands in Disney’s legal crosshairs, and KitKat dares you to put your phone down – literally. This Week’s Lineup:
From Beckham’s cowboy comeback and Costa’s coffee-fueled connection to groin-scented billboards and Duolingo’s AI backtrack, The Marketer’s Storybook has no fear in diving into the bold, the bizarre, and the backpedaling. Whether it’s high-stakes rebrands, emotional storytelling, or a wake-up call on AI promises, these stories remind us that attention without strategy is just noise
This week, brands are tapping into the past and playing with the future. From Nike’s return to Amazon and Lancôme’s star-studded Juicy Tubes revival to CeraVe’s goat mascot and HBO’s latest identity crisis, we’re deep in the era of comebacks, characters, and comment-section creativity. Plus, new research from Kantar reveals that brand accounts for 33%