How much should you experiment with your content?

In this Productivity Mastery podcast episode with Stoyan Yankov, I share why companies should allocate a percentage of their content calendar to experimental content and embrace a “test, learn, optimize, repeat” process.

Sounds simple, yet so many companies “set it and forget it” with their content or get stuck in their comfort zone, resulting in diminishing engagement, plus reduced web and sales conversions.

To listen to the full episode, visit: https://open.spotify.com/episode/3R6WMHT0ShqlQbq2zV6LuO

For more of my insights and keynote talks, visit: https://www.youtube.com/channel/UCJ9bmLfIvRnB8JlnVgKMslQ