New podcast alert! Ekaterina and I joined the fabulous Kerry O’Shea Gorgone on The Marketing Smarts Podcast to share our top insights on our book, The Laws of Brand Storytelling.

On the episode, we covered the following topics:

• Why storytelling encompasses your entire brand experience
• Why storytelling can be leveraged across every department – and not just marketing
• The impact company silos have on your brand experience and storytelling potential

Listen to the full episode here: https://www.marketingprofs.com/podcasts/2018/40219/brand-storytelling-walter-gioglio-marketing-smarts