Looking for social media content inspiration? Take a cue from Mercedes-Benz and consider the path less traveled.

Clearly, Mercedes-Benz has no shortage of cool car photos, so what makes this special is that it’s both vintage and unexpected. We often see photos of pristine classic cars on show, so seeing this vehicle in action and the mud kicking up from all sides, draws the viewer in.

So, how do you embrace this in your social media content strategy? Consider capturing something unexpected about your product or service. It could be a #TBT or “Throwback Thursday,” or a unique snapshot of your product or service in motion. The end goal is to capture the viewer’s attention in the busy newsfeed, pull them in and drive the desired action.

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