Looking for social media content inspiration? Take a cue from the New England Patriots and shift your focus – literally.

When you’re a professional sports team, photos of the field, court, stadium, etc. are par for the course. By shifting the angle of the image the New England Patriots logo pops. The end result is eye-catching because it’s unexpected.

So, how can you apply this if you’re not a sports team? Consider playing around with user-generated images of your logo or work place. Try different angles or play around with different camera lenses like the fish eye to catch viewers by surprise.

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