Looking for social media content inspiration? Look no further than Nike Snowboarding’s ability to take fans behind the scenes.

This image is both stunning and unique. Look closely at Nike Snowboarding’s Instagram channel and you’ll see that they curate an inspirational lifestyle story, both with amazing images of professional snowboarders and behind-the-scenes content from events. The company knows that not every fan can re-create what’s happening in the images, but understand that sharing exclusive content keeps them coming back for more.

So, how can you incorporate this into your social media content strategy? Not every company has a presence at Winter X-Games quality events, but if you look closely enough, I bet there’s something exclusive or unique to your company or brand. Dig into that and understand what that is. Could it be something behind-the-scenes at your office, like the adorable pup, amazing pot-luck lunches, or a volunteer outing? Or, could it be something related to how your product is made, or something special and personalized related to the service you provide.

Don’t be afraid to be creative – just make sure what you’re shining a spotlight on is at the core of your brand and your marketing goals.

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