One of my favorite annual social media/digital industry conferences is Hubspot’s INBOUND in Boston. Last year, I had the pleasure of speaking on the Bold Talks stage where I shared my personal journey in “A Bostonian, A Blog And An Unexpected Journey.”

This year, I was invited to co-present with the ever-so-talented Mike Proulx at Hill Holliday on Social TV. Titled, “TV With A Turbo Shot: Why Fans Crave Dunkin’ Donuts + Social TV,” Mike and I shared a range of Social TV programs that we worked on together. Here’s what we shared:

– #DDFieldPass, where Dunkin’ Donuts launched the first-ever TV ad made entirely from Vine.
– #DDTopChef, where Dunkin’ Donuts took a traditional product placement and added a real-time social component via a virtual Google+ QuickFire challenge.
– #DDRedCarpet, a program integration with the Hollywood awards season, where Dunkin’ Donuts went behind the scenes and showcased what keeps celebrities running as they prepared for a big night.
– #DDSharkWeek, where Dunkin’ Donuts hosted a range of activities, from the “Take A Bite, Take A Pic” selfie contest, to on-air integration and a very forward-thinking real-time integration with Xbox.

If you missed out talk, here is a copy of our presentation which shares program highlights.

In addition to speaking at INBOUND, I also had the great pleasure of doing a book signing for our book, The Power of Visual Storytelling, with my fabulous co-author Ekaterina Walter.

Thank you so much to the amazing team at Hubspot for having me at INBOUND for a second year and a special thank you to Mike for the opportunity to share our experiences with Social TV.

Found more information on Hubspot’s INBOUND conference, please click here.