If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day. Held on August 26th, National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular
What are people willing to do for a free flight upgrade? If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Inspired by customers’ frequent attempts at getting a free upgrade, the airline has launched the #BestRequest campaign in which customers who have a
On July 17th, companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. Developed between 1998 and 1999 by Shigetaka Kurita, emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like
Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app, of course. What’s unique about this video is the use of real-life footage. It’s not surprising that people
As the eyes of the social media world descend upon the Cannes Lions Grand Prix this year, there’s an interesting trend. From Under Armour to P&G and Sport England, many of the award-winning campaigns from Cannes Lions sought to inspire women and start movements. So how did they do it? Read on. Under Armour’s “I