Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention being the ultimate commodity, a theme has emerged among top
‘Tis the season for fun and festive holiday-themed offerings from companies. But, what happens when your company’s holiday product doesn’t quite meet consumer expectations? As Reese’s recently found out, taking on critics in a clever way can actually generate more brand goodwill. It started innocently. Consumers purchased Reese’s Peanut Butter Cup Trees, expecting to find
As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 million views in less than 48 hours.
Author’s Note: A special shout out goes to Scott Monty, for sharing this campaign in his This Week in Digital blog post, which is worth signing up for. While we often hear about the dangers of texting and driving, Ford has taken to its Instagram account with an ongoing series of simple yet powerful images
If you’re going to weigh something, weigh what matters. This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life, as opposed to measuring our worth via weight