How do you prefer to receive information about trending topics and breaking news? If the BBC has anything to do with it, you’ll tune in on Instagram, Twitter, and Tumblr. Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the
The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving. It brings
ABC World News Tonight with David Muir is debuting #TheOneThing Facecast, a one-minute newscast produced exclusively for Facebook. In the newscast, Muir shares a roundup of the top news stories and trending topics for the day in an abbreviated, snackable format. While ABC certainly is not the first news outlet to develop a newscast specifically
Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog, but is
With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of