This week, brands are getting cheeky, chaotic, and surprisingly clever. From Duolingo’s banana-peel facials to Estée Lauder duping sleep itself, marketers embraced the weird, the wild, and the wonderfully strategic. April Fools’ Day saw brands go all-in with pranks so good, some became real products (Duolingo cruise, anyone?). Meanwhile, Eventbrite is making search ads on
Thank you to everyone who reached out to help with my YouTube issue! While it’s not completely resolved, I’m working with an excellent rep, and things are moving in the right direction. This past week, I’ve been putting the final touches on my TechChill keynote speech, Storytelling in a Crisis. If your company or conference
This week, I had the chance to catch up with Phil Mershon while he was in London – it’s amazing to think that it has probably been 15 years since we last connected in person! The photo from this weeks newsletter was taken together after a wonderful lunch at The Ivy Tower Bridge. It was