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How To Develop Branded Swag That Your Fans Will Love

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If Cinnamon Toast Crunch has anything to do with it, the days of eating a delicious breakfast and your friends not knowing about it are over. Knowing that its fans shouldn’t have to choose between eating or posting on social media, the company has risen to the occasion with an exciting new creation – the

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How 5 Top Companies Celebrated National Dog Day

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If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day. Held on August 26th, National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular

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How Forever 21 Drives Engagement Beyond The Screen

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Sometimes you have to borrow from the past to drive innovation. Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. True to its name, the Thread Screen was developed by Breakfast NY for Forever 21 and uses 6,400 mechanical

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The Unexpected Side of Harvey Nichols

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Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app, of course. What’s unique about this video is the use of real-life footage. It’s not surprising that people

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How to Leverage the Magic of Content Personalization At Scale

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“Dragons, unicorns, rabbits in top hats… there used to be loads of magic in the world. Now we’re on a mission to bring it back – and to make millions of children around the world more curious, clever and kind. How? By combining the power of amazing stories, with the possibilities of technology, to create

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The Power of Visual Storytelling

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  • The Marketer’s Storybook: Play, Proof & Participation in the Age of Scroll-First Marketing
  • How to Build a Personal Brand That Compounds Over Time
  • The Marketer’s Storybook: Narrative, Commerce & Control in the Age of Engineered Attention
  • The Marketer’s Storybook: Culture, Credibility, and the Architecture of Influence
  • International Women’s Day: Why Owning Your Narrative Is a Leadership Skill

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