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Social Media: Pepsi Max Shocks and Delights Londoners With Augmented Reality Stunt

Blog

This post originally appeared on Convince&Convert.com. Picture this: you’re waiting for the bus and in the middle of a busy London street and a tiger walks right up to the bus stop window and stares you down. What would you do? You’d probably start to panic, right? Maybe consider making a run for it? Then,

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Social Media: 5 Creative Examples of Selfies as Social Media Content

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This post originally appeared on Convince&Convert.com. Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year, the term is now ubiquitous among social media users.1 But,

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Social Media: 2 Amazing Movember Case Studies

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This post originally appeared on Convince&Convert.com. Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy, there were 1.5 million tweets about Movember, with more than 790,000 of them generated

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Social Media: Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community

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This post originally appeared on Convince&Convert.com. In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an

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Social Media: Coca-Cola Rolls Out Latest Happiness Campaign

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This post originally appeared on Convince&Convert.com. In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass

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