I am thrilled to announce that our audiobook for The Laws of Brand Storytelling has been recognized by Book Authority as one of the 20 Best Branding Audiobooks of All Time. This accolade is a testament to the impact our work has had on the world of branding and marketing, and we couldn’t be more honored.

Narrating the audiobook was a deeply personal journey for both Ekaterina and I. We wanted our voices to bring the many stories and insights in our book to life, creating a unique experience for the listener as though we are there with you, teaching you directly. Through our narration, we aimed to make the audiobook not just informative, but also engaging and relatable. Below is a behind-the-scenes look at our recording process, where we share the excitement and challenges of bringing our book to life in audio format:

About The Laws of Brand Storytelling Audiobook

For those reading this post that are not familiar with our book, let alone our audio book, here is a bit more information. Our audiobook takes the hard copy of The Laws of Brand Storytelling and brings it to life with Ekaterina’s and my voices. We both have distinct voices, which adds a very personal layer to the book.

The Laws of Brand Storytelling is the definitive, quick rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty. We have been sharing stories from the beginning of human civilization for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer.

With consumers more empowered than ever before, your brand isn’t what you say it is anymore; it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, and sharing relevant, inspiring stories that move and motivate people to take action. How? By following these laws:

• The Protagonist Laws: Know who you are
• The Strategy Laws: Understand your goals
• The Discovery Laws: Find your story
• The Story-Making Laws: Craft your story
• The Channel Laws: Share your story
• The Laws of Engagement: Engage with your communities

Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. We lay down the law – literally – for listeners through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds and you win their business and their loyalty.

You can find our audiobook on Amazon and Audible here, Apple Books, Google Play Books, and Audiobooks.com.

A heartfelt thank you to Book Authority for recognizing our audiobook. This honor inspires us to continue our mission of helping brands and the people behind them tell their stories in the most compelling ways possible.

Jessica Gioglio is the co-author of The Laws of Brand Storytelling and The Power of Visual Storytelling. Professionally, Jessica has led innovative marketing and public relations programs for Dunkin’, TripAdvisor, Sprinklr, and more. Today, Jessica is a keynote speaker (book her here) and founder of With Savvy Media & Marketing, a strategic branding, storytelling, and content strategy consultancy.