In celebration of International Women’s Day on Friday, March 8, I believe one of the most powerful things we can do as women is to share our stories. Stories allow us to connect and learn from one another in an unparalleled way that is more memorable than sharing facts and data points. Through storytelling, we use our voices to bring our experiences to life, resulting in a powerful tool to teach, inspire, empathize with and empower one another.

Whether it’s around highlighting situations holding us back, overcoming struggles, sharing advice, breakthroughs, and successes, our stories will help us move forward and inspire continued growth and change. For those looking to be better storytellers or perhaps are looking to breakthrough fears around telling their story, here seven tips for women on how to tell your story today – and every day:

1. Start With Your ‘Why’: Ask yourself, what is your motivation for sharing your story? What message do you want to convey? Whether it’s resilience, empowerment, or hope, anchor your story in a clear purpose.

2. Be Authentic: Authenticity resonates. Your story does not need to be ‘perfect’ to start telling it. Share your truth, vulnerabilities, and triumphs—it’s what makes your story compelling and relatable.

3. Know Your Audience: Tailor your storytelling to connect with your audience. Understanding who you’re speaking to will help you craft a more impactful message.

4. Harness Emotion: Emotions drive connection. Whether it’s joy, sadness, or determination, infuse your story with emotion to captivate your audience.

5. Show, Don’t Just Tell: Paint vivid pictures and videos with your words. The human brain processes visuals 60,000 times faster than text, so think strategically about how your audience can see, hear, and feel your story unfold through visuals like images and videos, plus sensory experiences like music.

6. Personalize Your Story By Channel: While the right visual or narrative may bring your story to life, it’s the channel that gives your stories a home. Simply put, where you tell your story, shapes how you tell your story. Spend time reviewing the best practices of how great stories are told on the channels you want to tell them on.

7. Never Stop Evolving: Your story is a journey, not a destination. Embrace growth, learning, and transformation as you continue to write the chapters of your life. It’s what makes us want to tune in because we’re all on our own growth journeys.

I hope this inspires you to own your narrative and tell the stories that matter. Remember, your story is uniquely yours. Embrace it, and don’t shy away from sharing the highs and lows that have shaped you. And if you have any questions, let me know. I’d love to help empower you on your storytelling journey.

Happy International Women’s Day! Let’s continue to uplift and empower each other.

Jessica Gioglio is the co-author of The Laws of Brand Storytelling and The Power of Visual Storytelling. Professionally, Jessica has led innovative marketing and public relations programs for Dunkin’, TripAdvisor, Sprinklr, and more. Today, Jessica is a keynote speaker (book her here) and founder of With Savvy Media & Marketing, a strategic branding, storytelling, and content strategy consultancy.